Reel-Strong Fuel Co., formerly owned by the CranesâÂ?ÂT father, Robert, retains the names of the original owners, William Reel and Jim Strong, who founded the company in 1925. Originally specializing in coal delivery, Reel-Strong evolved into a fuel oil and heating business before adding total home comfort offerings to its service line. Today, Reel-Strong Fuel Co. continues to provide oil and heating services, as well as central air conditioning, air cleaning and humidification equipment sales, and natural gas service and installation.