Golden Nozzle Car Wash started in the 1970's as a complement to the other motoring public businesses owned by F.L. Roberts & Company, headquartered in Springfield, MA. The name 'Golden Nozzle' derived from the color of the gas station pumps at F.L. Robert gas stations in Western Massachusetts. In the fall of 2016, Nouria Energy acquired F.L. Roberts & Company's 26 convenience store and 22 Golden Nozzle Car Wash locations in Massachusetts and Connecticut. The chain has become the gold standard for car care in the region. Golden Nozzle's successful Unlimited Wash Pass program began in 2008. Members of the monthly wash program enjoy unlimited car washes at any Golden Nozzle Car Wash location in five New England states.