Founded on the principles of fairness and financial security, First Financial Group of America (First Financial) began operations in 1968 and has achieved success as one of the largest Third Party Administrators in the state of Texas. Our focus on serving the community has been part of our existence from the very beginning. Based in Houston, with branch offices throughout Texas, Louisiana, New Mexico, Arizona and North Carolina, First Financial serves approximately 300,000 customers. Today, First Financial remains a leader in providing quality benefits and services to America's employees. As a company, First Financial currently provides administrative services for over 500 cafeteria plans. These plans range in size from just a few to several thousand participants. First Financial's sole purpose is to provide financial security solutions to our customers. We strive to accomplish this goal by making insurance understandable, accessible, and economical.